Reasons Why Holographic Technology Is Good For Advertising

Advertising is a tough business; find out how holographic technology can improve the visibility of your brand in a very memorable way.

Well, I think it’s safe to say that it’s official; we live in the future. Fans of franchises like Futurama, Blade Runner, Minority Report, Fifth Element, and Hunger Games know all too well that the world of the future has holograms deeply entrenched into their cultural fabric.

But enough of the hype, let’s come back down to earth for a moment. Everybody knows that when it comes to emerging technologies it is the advertising firms that get to have the most fun in the beginning.

If it wasn’t for cutting edge advertising we’d still be in the dark ages. All great technologies that grace our lives have been first adopted by the smarts and wit of daring advertising professionals, art directors, and idea people; the crazy ones.

Sound familiar?


Why Holographic Technology is Good for Advertising

  1. Hype

Let’s revisit that hype again. Right now holographic technology is hot. It’s in demand, and people cannot get enough. Just like the early AT&T “You Will” ads, the use of holograms in advertising today spur excitement. They make the viewer feel like they’re in the future, and the future always feels friendly.

  1. Paired Technologies

Holograms aren’t the only cutting edge technology to emerge in the last decade that change the way companies advertise. The latest 3d holographic projection technology can be paired with other bespoke technologies to create an engaging and interactive experience.

Well documented technologies like Microsoft’s Kinect (and other similar technologies) can allow holograms to “see” the user and react to their movements. Signature sensory experiences can also be created with scent to add yet another layer to any experiential campaign.

  1. Engagement

Due to the popularity that holograms began garnering well before their real arrival on the market, holograms are hot and are sure to draw a crowd. And even if you opt to go with a less obtrusive, glamorous application and stick to computer-generated holographics for compelling computer interfaces and custom made applications, they are sure to be a crowd pleaser.

  1. Gamification

Holograms allow advertisers to create new worlds as a layer over our existing one. Incorporate 3D life-sized characters such as brand mascots into an environment to provide surreal educational experiences for your audiences. The latest 3D holographic projection technology is capable of creating such life-like imagery that it could very well leave an audience guessing.

Holograms allow an advertising company to add dimension to their campaigns. Set goals, create maps, and rewards that have real-world value for users; involve virtual characters, fictional settings, and the like for maximum effect.

  1. Scalable

3D holographic projection technology is also incredibly scalable. Compared to current screen-based technologies, holograms are cost effective because they have much lower energy requirements, they are easy to implement in any space large or small, and they do not require bulky LCD screens.


In Conclusion

The latest 3d holographic projection technologies are ready for your next ad campaign, without a doubt. And if you’re a little hesitant about being the first to implement holograms in your next ad campaign, you can find examples of holographic technologies on Youtube.


Image by randomwire via Flickr

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